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| IFIA Magazine - March 2022

IFIA CELEBRATES WORLD

CREATIVITY AND INNOVATION

IFIA invites all of the members to celebrate the World WEEK 2022
Creativity and Innovation Day on 21 April 2022 to
appreciate the role that intellectual property rights
play in stimulating innovation and creativity

What is creativity?
You may think you have a pretty darn good understand-
ing of what creativity is- you see it, you hear about it,
and maybe you even practice it. But what exactly makes
something creative? And how can one get better at cre-
ativity?
Creativity is a mindset, a skill set, and a toolset. It’s a frame-
work for approaching problems. It involves brainstorming
a lot of ideas, seeking novelty, deferring judgment, and
building off the ideas of others.
When it comes down to it, creativity is about going be-
yond just your first right answer and discovering the sec-
ond, third, or 124th.
Why is it important?
Practicing creativity will bring creative confidence, and
with creative confidence will come your ability to look at
problems as opportunities. You will find new solutions to
personal opportunities and change your life. You will find
creative solutions to community opportunities and change
your world. You will discover new connections to improve
the world for all of us.

What is WCIW?
World Creativity and Innovation Week is a worldwide
community dedicated to celebrating all forms of creativity.
Creativity is what makes the world go ’round. And don’t
just take our word for it – look around you: Everything
around you is a product of creative minds thinking differ-
ently, challenging the norm, taking risks, and learning from
trial and error. Everything you do can be a creative act.
What is WCID?
Observed six days after Leonardo da Vinci’s birthday and
one day before International Mother Earth Day, World
Creativity & Innovation Day (#WCID) is well-positioned to
encourage creative multidisciplinary thinking to help us
achieve the sustainable future we want.

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