Page 18 - IFIA_Magazine_No14

| IFIA Magazine - March 2022

SUCCESSFUL OUTCOME FROM

THE IENA 2021 TRADE FAIR

“IDEAS –INVENTIONS – NEW

PRODUCTS” iENA 2021 Report
Over the course of four days, over 350 inventions from 17
countries were showcased at the iENA Inventors’ Fair at the
Nuremberg Exhibition Centre. Inventors were able to hold
productive discussions with investors, distributors, and con-
sultants, and initial licensing talks could already take place
on-site. The combination with the Nuremberg Innovation
Congress and the “Hack & Make” Creative and Technology
fair was very well received.

Nuremberg – In 2021, after a year’s break, the iENA Trade
Fair “Ideas – Inventions – New Products” could again display
the exciting results of creative innovation processes. Owing
to the international travel restrictions and uncertainties that
still exist in many cases, iENA was smaller this year but by
no means less successful for those inventors present. The
inventors not only traveled from Germany – but also came
to the iENA in Nuremberg from other countries, such as Ko-
rea, Croatia, and China, showing that international events
are possible even in these times.
Although there were considerable external challenges in the
lead-up, the project manager of the iENA, Sandra Hübner,
gives a positive summary: “The 2021 iENA showed how
fruitful and important live events are. The inventors present-
ed their inventions – them were complex and needed expla-
nation – and that simply works best in the form of a personal
conversation. We’re particularly pleased that many distrib-
utors, investors, and licensors came to the iENA and were
interested in the inventions”, says Sandra Hübner.
The iENA stage programme offered professional inspiration
and featured discussion panels where inventors talked about
hurdles, challenges, and opportunities – as well as presenting
their projects, innovations, and ideas – to an interested audi-
ence. The highlight for inventors this year was once again the
iENA medal ceremony, where the best inventions are award-
ed prizes and honoured. Beforehand, an expert jury exam-
ined and evaluated each of the 350 inventions. The “iENA
Grand Prize” went this year to Michael Könker with the Wen-
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