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|  IFIA Magazine - September 2021




            Innovation role in new product develop- neurs who have the abilities and skills of mar-
            ment:                                                ket survey providing outsourcing parts, com-
                                                                 ponents, new products based on the market
            High levels of environmental turbulence and  ULLKZ  HUK ÄUHS NVVKZ HZZLTIS`  HUK HJJLZZ
            changes have persuaded organizations to use  to the distribution network and manage it, are
            more creativity and innovation in product de- the successful production performers. A new
            velopment processes. In the concept of inno- entrepreneur manufacturer can also be among
            vation, it is important to study the combination  KPѝJ\S[ [LJOUPJHS LSLTLU[Z  ^VYR HUK MHJ[VY`
            of radical and gradual innovation. Most orga- logistics and market and utilizes each one in
            nizations emphasize gradual innovation and  its place to identify market needs up to date,
            therefore endanger the future of the organiza- and with the market needs-based research
            tion. Plenty of organizations also launch with  HUK  KL]LSVWTLU[   KLÄULZ  THYRL[ MYPLUKS`
            basic innovations which decay during the time. products leave the production to a profession-
                                                                 al manufacturer after the assembly, which can
            Innovation has four dimensions:                      be done in another place, they dispatch them
                                                                 to the market, and as soon as any changes in
            Innovation in products: product or service  consumers’ needs and taste, they would use
            change that is distributed by an organization.       this process for new products. To produce
            Innovation in the process: change in creation  fresh products, he does not require a huge in-
            methods and product/service distribution.            vestment for a new production line. Credit for
            0UUV]H[PVU PU [OL ZP[\H[PVU! JOHUNL PU H ÄLSK PU  ^VYRPUN JHWP[HS PZ Z\ѝJPLU[ [V Y\U [OPZ JPYJSL
            which products or services are distributed.          The empty capacities of most factories and
            Innovation in paradigm: change in the subjec- present producers are in their hands. They
            tive mode which includes organizational be- also have the power of high-quality control
            haviors                                              and the ability to reject substandard ordered
                                                                 goods, and for their distribution and market,
            Conclusion:                                          [OL` VќLY UL^ NVVKZ HUK WYVK\J[Z  ;OLYLMVYL
                                                                 factory-less production has been noticed as a
            +\L  [V  WYLZLU[  ÄUKPUNZ  HUK  ZJPLU[PÄJ  Z[\K`   novel business model esp. for the recent de-
            factory-less products are highlighted in the in- cade, and has been responding to the present
            UV]H[PVU ÄLSK  )LJH\ZL VM SHJR VM PUP[PHS JHWP[HS  ZVJPL[`»Z ULLKZ HUK VќLYPUN JVTWL[P[P]L THU-
            in order of a factory set-up, start-ups prefer to  ufacturers based on customer’s needs with-
            utilize the empty capacities of other factories,  out a huge investment in manufacturing; the
            which are not few.                                   way which is followed by dynamic economics.
                                                                 Nowadays the issue of optimal productivi-
            Only a limited number of factories started  ty and exploitation of all facilities and manu-
            manufacturing with full capacity, while plenty  facturing resources have the key importance
            of factories and production centers have had  in-country development esp. in developing
            more than 50% of full capacity which illustrates  countries. The experts believe that production
            the importance of factory less production  capabilities increase is the key point in eco-
            esp. in the innovational and knowledge-base  nomic competitiveness, productivity increase,
            products. In an overall conclusion about fac- and quality/quantity enhancement of manu-
            tory-less businesses, it could be said that fac- facturing. Factory less production is one of the
            tory-less production is a strong response to  relatively brand-new manufacturing models
            employment status, community needs, a new  that its goal is using the most research pro-
            approach, and a method to production, sell- duction facilities with the lowest cost. It is one
            PUN  HUK THYRL[  ;OPZ [LJOUPX\L PZ H KPќLYLU[  of the common methods which is used in var-
            approach  to  a  changing  manufacturing  en- PV\Z LJVUVTPJ ÄLSKZ PU KL]LSVWLK JV\U[YPLZ
            vironment and a good way to communicate  One feature of this method can be the need
            skills and use information technology in the  for less investment for special products and
            production process and market. Based on  which is why the due product is manufactured
            this method, smart managers and entrepre- at a lower cost.
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